Purpose: The purpose of the study was to establish the effect of product innovations on the strategy implementation process of commercial banks listed on Nairobi Securities Exchange. Methodology: The study applied descriptive ...

This study sought to determine the clusters of factors that are significant determinants of the slow growth of small and micro enterprises (SMEs) in Kakamega town of Kenya. The case study was beauty salons. Salons provide ...

Many organizations in the global market have realized that branding is an important initiative that they can put in place to ensure survival in the market. The sugar industry especially in Kenya has increasingly become ...

Human capital investment has a crucial role in economic growth, and as such, it has been regarded as a significant aspect of government spending. The Gini index score reported an average of 41.6 percent in 2018, which is ...

This study sought to establish the effects of employer branding on employee attraction and retention among institutions of higher learning; a case study of public universities in South Eastern Kenya. The specific objectives ...

Purpose: The horticulture sector in Kenya has consistently dominated agricultural sector’s contribution to the economy’s GDP growth over the last two decades. This paper assesses the export performance of horticulture ...

Churches today face a leadership crisis. The society has changed and therefore, church leaders must align their leadership to reach out to the evolving public. Different leadership styles are essential in today’s church ...

Purpose: The concept of customer retention has gained popularity among numerous firms in the goods and services industry. Although extensive research exists on customer retention strategies, limited research is available ...

The study assesses the effect of credit risk control practices on the lending performance of commercial banks in Kenya. Credit risk is among the most significant challenges facing Kenya commercial banks, and it has an ...

Purpose: In early years of the 21stCentury, Kenya started a journey of developing a new constitution which established the devolved system of government to improve on governance gaps. Since the introduction ...