Abstract:
Kenya’s economy depends majorly on agricultural sector. Agriculture contributes 51 percent
to gross domestic product and 45 percent of government revenue is derived from this sector.
Growth in national economy is highly correlated to growth and development in agriculture.
The country targets 10 percent annual economic growth and for this to be achieved small
scale farming need to be up to date, innovative and commercially inclined. Financial services
also need to be inclusive and meet all Kenyans’ investment needs. Small scale farmers
should be able to access affordable financial services whenever they need them to finance
their farm projects. However 52 percent of small scale farmers in kenya are food insecure.
They depend entirely on rainfall and use tradition methods of farming limiting their
production.These farmers experience difficulties in obtaining financial services and face
limited access to new technology in agriculture. Equity bank in its pursuit of acquiring a
sustainable competitive edge has embraced innovation of unique strategies based on
empowering small scale farmers with affordable credit and financial management skills. This
study aimed at assessing the effectiveness of Equity bank’s financial support services on
small-scale farmers’ uptake of credit. The general objective of the study was to investigate
the effectiveness of Equity Bank’s financial management training programme on small-scale
farmers’ uptake of credit. The research targeted a population of small scale farmers in
Makueni County. The sample size was 175 farmers. The researcher used simple probability
sampling technique to obtain the sample. The instrument of data collection was structured
questionnaire, which contained open and closed ended questions. The study used multiple
linear regression models for data analysis. The study found that small scale farmers seeking
financial services in Makueni County had acquired financial education from Equity Bank. It
also found that 91.4 percent of the farmers had borrowed a loan. These loans were from
different financial institutions and even informal sources like ‘chamas’. This is a clear
indication that after farmers where equipped with financial literacy skills majority of them
accessed credit services. From the regression analysis the coefficient of Knowledge of bank
products was 0.252 .This implies that if all other factors are held constant then a unit increase
in bank product would lead to 25.2 percent increase in credit uptake. A unit increase in
saving would lead to 13.1 percent increase in credit uptake. Budgeting had a coefficient of
0.555. The implication is that a unit increase in budgeting would increase credit uptake by
55.5 percent Debt management had a coefficient of 0.662. This means that a unit increase in
Debt management would lead to 66.2 percent increase in credit uptake. This points out that
among the four modules learned debt management contributed the most towards credit
uptake. The study recommends that; Government of Kenya through central bank should
ensure financial management training is conducted by all financial institutions. Equity bank
should extend financial management training programme to all clients of the bank. This will
increase credit uptake. The farmers should attend all financial management programme
sessions. This will empower them by improving access to farm credit.