An Analysis of the Competitive Strategies Employed by Private Universities in Kenya: A Case Study of Private Universities in Nairobi

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dc.contributor.author Kimando, Lawrence N.
dc.contributor.author Njogu, Grace W.
dc.contributor.author Sakwa, Maurice
dc.date.accessioned 2016-01-14T07:16:27Z
dc.date.available 2016-01-14T07:16:27Z
dc.date.issued 2012
dc.identifier.citation Management Science and Engineering Vol. 6, No. 2, 2012, pp. 55-70 en_US
dc.identifier.issn 1913-0341
dc.identifier.uri http://www.cscanada.net/index.php/mse/article/viewFile/j.mse.1913035X20120602.3600/2655
dc.identifier.uri http://repository.seku.ac.ke/handle/123456789/1855
dc.description DOI:10.3968/j.mse.1913035X20120602.3600 en_US
dc.description.abstract The study discusses an analysis of the competitive strategies employed by private universities in Kenya. Private Universities have embraced different strategies to counter competition. The study discussed how private universities have employed technology and innovation as a competitive strategy and how they have employed differentiation to give them a competitive advantage. Results arising from the research suggest that private universities have embraced technology, differentiated their products and services and also products are leading in the market which has given them a competitive advantage over the others. Some recommendation that the study made includes supporting e-learning and virtual schools which will enable each lecturer to participate in e-learning and explore creative ways to fund e-learning opportunities, encourage broadband access by thoroughly evaluating existing technology infrastructure, improve lecturer training, consider innovative budgeting and lastly strengthen leadership. en_US
dc.language.iso en en_US
dc.publisher Canadian Research & Development Center of Sciences and Cultures en_US
dc.subject Universities en_US
dc.subject Education en_US
dc.subject Differentiation en_US
dc.subject Strategy and competitiveness en_US
dc.title An Analysis of the Competitive Strategies Employed by Private Universities in Kenya: A Case Study of Private Universities in Nairobi en_US
dc.type Article en_US


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