Abstract:
Growth of business is increase in market share and geographical presence over time. Sustainable growth is the
continued ability to sustain acquired growth into the future. Economic social responsibility requires that business
give value for money to all stakeholders. The study conceptualized that economic social responsibility may
influence sustainable growth of large supermarkets in Kenya. Parameters used are value of investment, employee
compensation, and product variety. The study used descriptive research design. Targeted population was 25
branches of the three large supermarkets. Semi-structured questionnaire was used for data collection. Respondents
were branch managers and staff in-charge of CSR. Findings reveal that values of investment, employee
compensation, product variety and sustainable growth have a strong positive and significant correlation. Economic
responsibility explains variation of 0.669 as indicated by R2
. The study recommends adoption of the economic
responsibility as one way of enhances sustainable growth in large supermarkets in Kenya. Further studies can use
different set of economic factors.