Abstract:
Traceability enhances information sharing and disclosure thereby increasing trust among stakeholders along
value chains. This research assessed information flow along organic fresh produce value chain using a
participatory study of certified organic farmers and outlets around Nairobi in February, 2012. Traceability was
limited since majority of stakeholders were smallholders who had no functional traceability system. There
were two main drivers of traceability; organizational activities and personnel perception. Variables in the
organizational activities were interrelated and included documentation, certification by other quality
management standards, training on food safety and traceability and quality systems monitoring. In addition,
group activities increased trust among value chain actors. Extension services emphasizing on
documentation, quality management systems certification, employee training, group activities and system
monitoring should be conducted to improve traceability.
