Abstract:
This study sought to analyze the industry pressure on the adoption of cashless payment
systems in Nairobi. The cashless payment system is an improvement towards technology
adoption that would ensure the entrepreneurs who have heavily invested in the Matatu industry
get back their profits. The research employed survey research design and mixed method
approach. The sample size used was 99 SACCO managers picked from a list of registered
Matatu SACCOs in Nairobi (197 in number) through systemic random sampling (selecting every
2
nd manager). A self-designed questionnaire was used with both closed and open type
questions. Regression analysis was used to establish the relationship between the variables
and correlation was used to measure the level of strength using SPSS 21. There was a positive
correlation on use of taxi compared to use of motorcycle which was negative in nature. The pvalue
being 0.332, a conclusion was made that industry pressure had no significant influence on
adoption of the cashless payment system, hence we don’t reject the null hypothesis.
