Analysis of industry pressure on the adoption of cashless payment system among passenger service vehicles in Nairobi city county, Kenya

Abstract

This study sought to analyze the industry pressure on the adoption of cashless payment systems in Nairobi. The cashless payment system is an improvement towards technology adoption that would ensure the entrepreneurs who have heavily invested in the Matatu industry get back their profits. The research employed survey research design and mixed method approach. The sample size used was 99 SACCO managers picked from a list of registered Matatu SACCOs in Nairobi (197 in number) through systemic random sampling (selecting every 2 nd manager). A self-designed questionnaire was used with both closed and open type questions. Regression analysis was used to establish the relationship between the variables and correlation was used to measure the level of strength using SPSS 21. There was a positive correlation on use of taxi compared to use of motorcycle which was negative in nature. The pvalue being 0.332, a conclusion was made that industry pressure had no significant influence on adoption of the cashless payment system, hence we don’t reject the null hypothesis.