Browsing School of Business and Economics (JA) by Author "Otiso, Kennedy N."

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Brand awareness and its effect on performance of public sugar manufacturing firms in western Kenya

Yatundu, Faraji A.; Otiso, Kennedy N.; Rajab, Fozia N. (2016)

Many organizations in the global market have realized that branding is an important initiative that they can put in place to ensure survival in the market. The sugar industry especially in Kenya has increasingly become ...
Employees participation on performance appraisal process and its effect on work attitude; the case of Kenya Seed Company Ltd

Consolata, Khayinga M.; Madegwa, Linda; Otiso, Kennedy N.; Yatundu, Faraji A. (2015-11)

Performance appraisal is a means of evaluating employees’ current past performance standards set by the organization. The purpose of the study was to establish the employeesparticipation on performance appraisal process ...
Role of brand identity on the relationship between communication with customers and customer loyalty among selected supermarkets in western Kenya

Yatundu, Faraji A.; Mboya, Tom; Otiso, Kennedy N.; Ngacho, Christopher (2019-05)

A customer who stays longer with an organization brings forth a lot of benefits. This forces organizations to employ a number of strategies to keep in touch with customers and in the long run built customers loyalty. The ...

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