Factors determining media-based partner/spouse seeking in the era of HIV and AIDS pandemic

Abstract

Marrying or looking for a lifetime soul mate or partner in the era of HIV and AIDS pandemic is problematic, worrying and a nightmare. Dating has to a number of people been elevated media platform recently. HIV and AIDS is a reality among partners and spouse seekers but little research has been done to understand this spouse/partner seeking behavior. The present study evaluated factors influencing the choices of partners and/or spouses in Kenya dating through media. The study obtained data from the information provided by individuals seeking spouses and/or partners from the soul mate section of the Saturday Nation Newspaper. The data obtained from four hundred and eleven persons from different educational and social backgrounds was entered in Microsoft excel spreadsheet and thereafter analyzed by SPSS version 20. The Chi-squared test was performed to test for statistical differences among groups. Information obtained from this study is important as an advocacy tool for building commitment to HIV and AIDS prevention and control from multisectoral fronts.