Conference/Workshop/Seminar Papers
http://repository.seku.ac.ke/xmlui/handle/123456789/3
2024-03-29T11:35:23ZRelational bonds and customer loyalty: Insights from related literature
http://repository.seku.ac.ke/xmlui/handle/123456789/7499
Relational bonds and customer loyalty: Insights from related literature
Yatundu, Faraji A.; Ngacho, Christopher
The pursuit by organizations to retain their current customers and increase their market share has made customer
relational bonding and the adoption of retail mix critical for organizations. The study focused on effect of relational
bonds strategy on customer loyalty. A number of objectives were addressed by this study; it assessed the effect of
financial, social, structural and customization bonds on customer loyalty. A number of papers with bias to bonding
were identified by examining the table of contents of the leading journals followed by a scrutiny of the key words used
in each paper in the journal. The literature search included journals published by numerous publishers, for the period
2011–2016. These papers were filtered on the basis of their focus and the dates of publication. After this process, there
were approximately 24 papers whose copies were collected and formed a basis of this review. A number of outcomes
were identified. Financial, social, structural and customization bonds have an effect on the loyalty of customers in the
retail chains. The financial bonds are crucial in relationship development hence most retail chains to embrace non
monetary financial bonds. It’s important to create theoretical support in identifying different social bonds so as not to
have the social bond frequently being included as one type of bond in a relational or relationship bond measurement
scale. Retail chains to embrace structural bonding to give them an edge in competition, but equally to focus in non
service sector that has very little of structural bonding. It’s equally important to have intimate knowledge of individual
customers needs and through the development of customized solutions that are tailored to the specific needs of the
individual customers. The relationship between the relational bonds and customer loyalty developed in this paper is
expected to contribute to the existing body of relationship marketing and management literature in terms of exploring
the nature of relationships. The management will use the findings of this study to guide them in their customer
relationship decisions. Furthermore, the findings of this research will be source of reference for the academicians who
intend to carry out studies in relation to the subject of relational bonds and customer loyalty in retail firms and related
organizations.
Proceedings of Kibabii University 2nd Interdisciplinary International Scientific Conference; June 14-15, 2017
2017-01-01T00:00:00ZDevelopment of an alternative binder for bagasse briquettes
http://repository.seku.ac.ke/xmlui/handle/123456789/7488
Development of an alternative binder for bagasse briquettes
Shitanda, Douglas; Kitheka, M. M.; Wamai, E.
In Proceedings of 2005 JKUAT Scientific, Technological, and Industrialisation Conference:" leveraging Indigenous Products and Technologies Through Research for Industrialisation and Development": 27th-28th October, 2005 (p. 317). Jomo Kenyatta University of Agriculture and Technology, Research Production and Extension Division.
2006-01-01T00:00:00ZStorage and preservation of seed grain under enhanced hermetic conditions
http://repository.seku.ac.ke/xmlui/handle/123456789/7487
Storage and preservation of seed grain under enhanced hermetic conditions
Home, P. G.; Shitanda, Douglas; Ndigithe, P. M.
Hermetic grain storage is a system where dry grain is stored under conditions of oxygen deficit. Any insects in the stored grain then suffocate themselves to death through depletion of any remaining oxygen and release of CO2 through respiratory metabolism. In this study, performance of hermetic storage was evaluated using maize grain. The grains were stored in plastic bags in quantities weighing 250 g each which were deliberately infested with weevils. Air was sucked from the plastic bags with a vacuum pump and the bags sealed air tight. In the 'enhanced' hermetic storage, smoke from insect repelling herbs (Lantana trifolia, Tagetes minuta and Ocimum suave) was introduced into the bags and then sealed. In other samples, dry leaves from the herbs were mixed with the grains before sealing. Each treatment was replicated six times. The extent of grain damage in terms of weight loss was monitored at intervals of two weeks. The grains stored in the enhanced hermetic conditions where smoke from the herbs had been introduced showed the least weight loss. The highest weight loss of the grain was observed in the conventional hermetic storage where only air was evacuated from the storage bags. Samples with smoke from Tagetes minuta were the best preserved amongst the smoke treatments. The results indicated the potential for the enhanced hermetic storage of grain utilizing locally available herbs with known insect repellent properties. The system if adopted can prevent excessive grain loss from insect infestation and minimize the use of environmentally harmful chemicals.
Proceedings of the International Agricultural Engineering Conference, Bangkok, Thailand, 3-6 December 2007. Cutting edge technologies and innovations on sustainable resources for world food sufficiency.
2007-01-01T00:00:00ZProperties of Kenyan grown Mondia Whytei roots
http://repository.seku.ac.ke/xmlui/handle/123456789/7486
Properties of Kenyan grown Mondia Whytei roots
Shitanda, Douglas; Mukonyi, K.; Simiyu, L.; Mayunzu, O.; Shanda, R.
Mondia Whytei (Asclepiadaceae) is a tropical species widely used in African countries where it is found, both at subsistence and commercial level. The species is commonly found in remaining tropical rain forests. Solar dried roots were milled as peel and core separately. The taste for the whole root powder was found to be sweeter compared to that of the peel or core alone. Mondia root Juice was prepared through simple boiling of both dry and fresh roots. Six months storage of the juice showed no fungal infestation or loss of flavour. Mondia Whytei roots showed varied significant amounts of elements and minerals. The roots had very high concentration levels of potassium and calcium ranging between 81-491 mg/100 g and 139-530 mg/100 g respectively. Iron and zinc were in low concentrations of 0.027 mg/100 g and 1.36 mg/100 g respectively. Cadmium and Lead appeared in trace amounts. Crude protein was about 3 mg/100 g, vitamin β carotene ranged from 0.5-8.2 mg/100 g. Sugars mainly fructose ranged between 215-710 mg/100 g and glucose between 110-506 mg/100 g. Results obtained showed that the roots had high potential for use as a nutritive source and as an additive in human and animal foods.
Proceedings of the International Agricultural Engineering Conference, Bangkok, Thailand, 3-6 December 2007. Cutting edge technologies and innovations on sustainable resources for world food sufficiency.
2007-01-01T00:00:00Z