Ndirangu, Antony W.; Ouma, Barrack O.; Munyaka, Felix G.; Gongera, Enock G.; Mandere, Evans N.; Maringa, Andrew K.; Nguthuri, Javan M.; Nyokabi, Susan N.; Njenga, Mercy; Kagumba, Annie M.; Bichanga, Julius M.; Maswari, Electrin
(2013)
The study set to examine evaluate customers’ retention strategies on customer satisfaction in the banking sector in Kenya case of Equity bank Thika branch, Kenya. Despite their central role in the economy, banks are faced ...